Privacy notice
Last updated 12 November 2026
Sarthi is an AI advisory practice run by Shekhar Nirkhe. He decides how the personal data described here is used. Questions or requests: shekhar@asksarthi.ai.
Website visits
The site works without cookies. If you click Accept on the cookie banner, two tags load:
- LinkedIn Insight Tag, so we can measure which LinkedIn ads lead to visits and bookings and see aggregated job titles and industries of visitors.
- Google Analytics 4, so we can see which pages are read, with IP addresses anonymised.
Legal basis: your consent. You can change your choice any time with the Cookie settings link at the bottom of each page. If you decline, neither tag loads. Our host, Spaceship, keeps standard server logs for security.
Booking a call
Calls are booked through Cal.com and held on Zoom. We receive the name, email and notes you enter. We use them to prepare for and hold the call and to follow up on it. Legal basis: steps you ask for before a possible contract.
Email and engagements
When you write to us or work with us, we keep the correspondence and engagement records needed to deliver the work, invoice it, and meet legal record-keeping duties.
Business contact data
To reach technology leaders who may benefit from our work, we keep professional contact details: name, job title, employer, country and LinkedIn profile URL. These come from public professional sources, such as LinkedIn and company websites, and from B2B data providers. We use them to send occasional, relevant LinkedIn messages and to build LinkedIn ad audiences, which LinkedIn matches and never shows to us at an individual level.
Legal basis: our legitimate interest in offering professional services to businesses. You can object at any time by emailing us; we will stop and remove you from outreach and ad audiences.
Who else processes data
LinkedIn, Google, Cal.com, Zoom, our B2B data provider and Spaceship (hosting and email) process data on our behalf or as independent controllers under their own terms. Some are based outside the EU; transfers rely on the EU-US Data Privacy Framework or standard contractual clauses.
How long we keep it
Business contact data: up to 24 months after our last interaction. Booking and email records: as long as needed for the conversation or engagement, and invoices for the period the law requires. Analytics data: per the default retention of each tool, at most 14 months.
Your rights
You can ask for access, correction, deletion, restriction or a copy of your data, and object to its use. Email shekhar@asksarthi.ai and we will answer within a month. You can also complain to a data protection authority, such as the Autoriteit Persoonsgegevens in the Netherlands or the Gegevensbeschermingsautoriteit in Belgium.